Do you take pride in your company culture? 

If not, it’s worth thinking about. A strong company culture not only makes your staff happier, it also has a direct impact on their productivity. As a result, you’ll attract and retain better talent. 

But it’s often hard to know what ‘good’ looks like and starting from a blank canvas is a challenge. Fortunately, there are some great company culture examples out there you can take inspiration from. After all, why reinvent the wheel when you can imitate and adapt what works elsewhere? 

So, with that in mind, here are three company culture examples to inspire your own. 

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 #1 Netflix: values set the cultural foundation 

Media juggernaut, Netflix, is well-known for its impressive company culture. A key reason for its success is its focus on core values. It’s like building a house – with strong foundations (your values), you build a stronger final structure (your culture). 

Netflix’s ten values are: 

  • Judgement 
  • Communication 
  • Impact 
  • Curiosity 
  • Innovation 
  • Inclusion 
  • Courage 
  • Passion 
  • Honesty 
  • Selflessness 

These values help Netflix staff work towards the company’s strategic goals, while remaining happy and human. If the Netflix model sounds  

So, ask yourself this: does your business have the right values in place? 

If not, it’s worth taking the time to craft your core purpose. And, if Netflix’s culture sounds appealing, you can also take a closer look at their culture blueprint. 


#2 HubSpot: ‘no doors’ and the importance of transparency 

HubSpot, the marketing software CRM, was voted the third best tech business to work for in 2018. So, as you’d expect, it’s developed an enviable company culture. 

HubSpot use a ‘no door’ policy, which means everyone can talk freely. There are no siloed departments or needless hierarches that slow down communication. This reduces bureaucracy and makes it easier for staff to share solutions, helping the organisation to move faster and more agilely.  

Transparency is also key to HubSpot's winning culture. As HubSpot HR expert, Tammy Perkins, says, ‘Trust and transparency are fundamental to business success.’ 

To integrate transparency and trust at HubSpot, they share things that most businesses keep confidential, like P&L statements and strategic plans. This builds a culture of trust which makes staff happier and more productive. 

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#3 Google: employees love perks 

Google is the posterchild for good company culture. Indeed, much of what they innovate ends up spreading throughout Silicon Valley and, in turn, organisations big and small across the world. 

But what makes Google such a heavy hitter when it comes to company culture? 

The answer is simpler than you might expect - they put employee well-being first. Yes, they pay well, but they’ve also introduced specific perks based on employee feedback. 

The perks they offer include: 

  • Free meals 
  • Parties 
  • Employee trips 
  • Gyms 
  • Dog-friendly environments 

Not bad, eh? 

Improving the perks your business offers will help boost morale and improve culture. They needn’t be expensive either. For example, if your office is near a park, why not organise after work games there in the summer? It’ll give everyone a chance to bond and de-stress without the need for big, shiny benefit packages.  

Don’t reinvent the wheel! Take inspiration from these company culture examples 

An effective company culture boosts staff retention and builds a happy workplaceBy building on the success of these company culture examples, you’ll be well-placed to create a progressive culture of your own. 

Setting the right values provides a clear direction for employees to follow, while increasing transparency fosters trust and paves the way for job perks that really benefit your staff 

Of course, these are only the broad strokes and there’s little point introducing new cultural policies without a way to measure their impact. In fact, when driving change in your companycontinuous, data-driven refactoring is often your best friend.  

For a closer look at the true state of today’s company culture, download our free guide and discover where your company can make the biggest, most powerful changes.  

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